When Ole Kirk Christiansen founded his workshop in Billund, Denmark in 1932 He made wooden furniture and toys. His business wasn’t particularly profitable and he struggled in the first 30 years. In 1934, he shifted to focus on toys, and changed the name of the business to LEGO. This is a contraction of “leg godt”, the Danish word that means “play well”.

The company expanded into other Nordic countries in the 1960s. The company also created https://lego-x.com/2021/07/05/generated-post smaller bricks that were perfect for hands with small hands, and named it DUPLO after the Latin word duplex (two-fold). This enabled children of all ages to create more detailed models.

In the 1970s, Lego began to incorporate new features to make its products stand apart from the other brands. They introduced different faces to the miniature figures. This made the minifigures more realistic and capable of conveying different emotions and facial expressions. The Lego Group added wheels to their bricks, which allowed the creation of vehicles and other machines.

The company’s next step came when it introduced dedicated themes — a system within the systems that let customers to build a particular world or scenario. This allowed the company to establish its brand as more recognizable and helped them attract a younger audience. The company also increased production by opening factories in South Korea and Malaysia.

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